Localised routes
FR and EN with dedicated URLs, translated product pages and consistent prices.
Perfumery · Luxury · In production
A perfume house from Aix-en-Provence: multilingual catalogue and cart.
A luxury catalogue in FR/EN, product pages by format, a cart and a frictionless journey, on Next.js and PayloadCMS.
- Client
- Absolument Parfumeur
- Sector
- Perfumery · Luxury
- Year
- In production
- Role
- Full-stack development
- 2 languages
- 10+ products on the homepage
- 2 collections
- €76 – 300 per bottle
Context
Absolument Parfumeur creates rare fragrances around absinthe and Provençal absolutes in Venelles, near Aix-en-Provence. Bottles sell between €76 and €300, notably through the Zepter network.
The site has to match the finish of a niche house: image, speed and a purchase journey without hesitation.
The challenge
- 01A rich catalogue: women's, men's and unisex fragrances, rituals, travel formats, candles, gift sets.
- 02Two languages, product pages and prices, without friction.
- 03Many images and custom fonts to serve without hurting performance.
What I built
Payload for the catalogue
Products, format variants, collections and media managed in Payload; images served from the Media collection.
Cart and search
A direct purchase journey, product search and a store locator.
Measured cross-sell
Zepter club membership is offered at the right moment, without interrupting the read.
Architecture
- 01
Payload — products & media
- 02
Next.js — FR/EN routes
- 03
Cart & search
- 04
Vercel CDN
Stack
- Next.js
- PayloadCMS 3
- Vercel
- TypeScript
- i18n FR/EN
What's next
Continue product SEO (structured data, collection linking) and optimise the image pipeline.
Transparency
No performance figures are published: audience and conversion data belong to the clients. The technical facts cited — versions, volume, languages — are verifiable.
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